Kreisvier: Jumbo elephant helps with home projects
Kreisvier has launched a comprehensive branding campaign for Jumbo. Under the slogan «Always There for You,» the home improvement store is highlighting its market position as a nationwide chain with a comprehensive product range and a strong local presence.
The OOH campaign comes at a strategically favorable time, according to a press release. "Significant changes in the Swiss DIY landscape" will enable Jumbo to further consolidate and expand its market position. The DIY store will soon be the only nationwide provider with locations throughout Switzerland. Communication is therefore consistently focusing on customer proximity and a personal shopping experience.
The implementation focuses on DIY enthusiasts who are supported by a blue elephant trunk in everyday situations - when gardening, furnishing, barbecuing or repairing bicycles. Derived from the well-known Jumbo logo, the trunk symbolizes the presence and support that customers experience in every Jumbo sales outlet. The blue trunk becomes a recurring element of all campaign subjects and is intended to playfully embody the brand promises of proximity, competence, variety and service.
The OOH campaign is being played out throughout Switzerland and draws customers' attention to both the stationary Jumbo experience and the seamless connection with the digital offerings.
Responsible at Jumbo: Zorica Vokic (Head of Advertising), Cécile Imhof (Project Manager). Responsible at Company Production: Michael Gloor (Producer), Christopher Graage (Producer), Sven Germann (Photographer). Responsible at Kreisvier: Sandro Looser (Chief Client Officer), Selina Girletti (Consultant), Moritz Staehelin (Creative Director/Text), Sven Kahler (Senior Art Director), Christian Schirmer (Senior Copywriter), Nissrin Asri (Interactive Media Designer), Celine Kohler (Desktop Publisher), Cyrill Nussbaumer (Image Editing).
