Kreisvier produces TV commercial for vets' online store iPet.ch
Young guns, old hands: The Basel-based agency Kreisvier has created an emotional campaign—featuring a TV commercial and digital extensions—for iPet.ch, the online store founded by Swiss veterinarians.
The goal was to highlight iPet.ch’s unique expertise and close connection to pet owners in Switzerland as a trusted partner.
Behind the IpEt.ch online store are veterinarians who know exactly what dogs and cats need. This close connection and dedication are also reflected in the campaign—many of the animal stars in the commercial come from the families of iPet employees.
The TV commercial highlights the diversity of animal personalities—from the young pup to the old hand. With heart, humor, and heartwarming images, it makes it clear: iPet.ch offers not only food and supplies, but also genuine advice and veterinary expertise.
The campaign is aimed at pet owners who want the best for their dogs and cats. It’s airing on TV in German-speaking Switzerland and playfully conveys the message: Everyone can find just the right product at iPet.ch.
Person in charge at iPet.ch: Michael Braun-Neidinger, Sabina Büttner, Franziska Maeder. Person in charge at kreisvier: Ines Petrovic, Lisa Apolloni, Sandro Looser, Leonie Arnold, Moritz Staehelin. Responsible at Company Production: Michael Gloor, Christopher Graage, Nicola Duppenthaler, Lukas Wälli.
