Kreisvier stages youth discount "Smart Deal" for Coop
With the new Smart Deal, students and apprentices throughout Switzerland can enjoy a 10% discount at all Coop Restaurants, Coop Bistros, Take it locations, and the Thai Street Restaurant. The idea arose directly from discussions with the target group: During the Coop Apprentice Day in January 2025, many participants expressed a desire for their own discount—and Coop acted on that feedback immediately.
With the Smart Deal, Coop wants to offer young people a simple and fair way of eating out at a balanced price. The discount has been in place since mid-September and strengthens the company's commitment to accessible, high-quality gastronomy - even for small budgets.
Kreisvier supported the launch with communication - with a campaign that is present on YouTube, Snapchat, TikTok and Instagram as well as at the point of sale. Eye-catching posters and clear messages ensure maximum attention and show that enjoying smart has never been so easy.
Responsible at Coop: Martin Wasserfallen, Sabine Schenker. Person in charge at kreisvier: Priska Meyer, Leonie Arnold, Simon Näf, Waghta Berihu, Christian Schirmer, Lea Netzer, Jacqueline Geist, Meret Moor. Responsible at Company Production: Michael Gloor, Christopher Graage, Nicola Duppenthaler, Dan Cermak (photo).
