Comet: When the 5-minute lottery turns into a money tornado
Subito—that’s the lottery where you can win up to CHF 250’000.- every five minutes, which can trigger a massive money tornado, as shown in the new key visual developed by Komet.
Subito has grown steadily since its launch in 2011. Originally developed for the food service industry, the game is now also available at more and more kiosks, petrol stations and convenience stores. Thanks in part to successful promotions, there are now over 900 points of sale across Switzerland. This is clear proof of how much Subito has grown in popularity in recent years.
It was therefore part of Komet's task to create a new image that, unlike the previous one, does not focus on gastronomy but functions independently of the type of sales outlet. An appearance that positions Subito even more pointedly as the "fastest lottery in Switzerland" and visualizes it accordingly, namely - according to Komet's idea - as a winning tornado that leaves a huge trail of money behind wherever Subito is played.
leaves.
This key visual is mainly used at the POS on posters, screens and in the five-minute draw film, which runs in an endless loop. Of course, everything is in line with the corporate design, which was also hit by a KOMETEN storm that also affected the logo.
Responsible at Swisslos: Sophia Michaelis (Product Management Lottos), Alona Jovanovic (Head of Product Management Lottos & Entertainment), Markus Fischer (Head of Marketing & Distribution) Responsible at Komet: Michelle Hebeisen (consulting), Cyril Sollberger (graphics), Lisa Oppliger (DTP), Claudio Parente (AD/concept), Daniel Müller (text/concept), Jeff Gerber (CD)
