Komet realizes visionary campaign for Ewb
After Komet was able to defend its mandate for Energie Wasser Bern in a pitch, the visionary new campaign can now be seen on billboards in Bern and - in moving images - on cell phone screens in Bern.
With the claim "Aues für di. Aues für Bärn.", Komet's current campaign for Ewb follows on seamlessly from those of previous years. They were also created by the Bern-based agency and highlighted the wide range of services Ewb provides for the people of Bern.
However, the current campaign is intended to cover all of Ewb's communication needs with one concept - from the image level to employer branding and recruiting. The key to this is a headline style that contrasts the general perception with Ewb's positive, future-oriented view of things.
In combination with everyday images from Bern, all from a bird's eye view, it evokes Ewb's sometimes visionary commitment to a sustainable future at an image and employer branding level - and thus reminds potential and existing employees of the meaningfulness of their work.
At the recruiting level, on the other hand, the headline style opens up a new, equally visionary career perspective for the people depicted in their private environment - by focusing on the employee-friendly employment conditions.
Responsible at Ewb: Cornelia Berger (Marketing). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text/Concept), Claudio Parente (AD/Concept), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Christa Zesiger (Consultant).
