Comet makes Tamedia regional newspapers really big
Komet has developed an advertising campaign for the seven regional newspapers in Bern and Zurich published by Tamedia that really puts the respective regions in the spotlight.
For several years now, the Bern agency has been promoting the BZ Bernese Newspaper and its head sheets with the slogan "Always the region first. Now the agency has been commissioned to create something new - extended to Zurich's regional newspapers. In doing so, it faced the challenge of creating a new slogan for all seven of Tamedia's regional titles from Zurich and Bern - namely BZ Bernese Newspaper, BZ Langenthaler Tagblatt, Thuner Tagblatt, Bernese Oberland, The Land messenger, Zurichsee-Zeitung and Zürcher Unterländer - Develop an overarching message and execution, as well as equally relevant subjects.
The result is a comprehensive advertising campaign centered on the new claim "Deine Region ganz gross. It is intended to reflect Tamedia's locally anchored quality journalism, which is always close to the readers and at the same time interesting beyond the region.
This is demonstrated on the one hand by posters, advertisements, public transport hanging boxes, Ciné pictures, displays and social ads with scenes from the most important departments in which small plastic figures play the leading role, and on the other hand by a series of radio commercials with very large soundscapes.
Responsible at Tamedia: Robin Tanner (Publishing Director Regional Media German-speaking Switzerland), Patrick Linder (Head of Campaign Management Regional Media), Tobias Studer (Digital Specialist Campaign Management Regional Media). Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Daniel Müller (Text), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Consulting). Photos: Terence du Fresne. Radio spot: Bluebox Recording Studios. Banner production: Detail, Zurich + Banner Office.
