Komet develops EuroDreams campaign for Swisslos
In 2023, Swisslos launched EuroDreams, a lottery game aimed at a younger audience. The monthly top prize has now been increased to CHF 30,000. The advertising agency Komet developed a revamped communication campaign for the game under the slogan ’Dream of more.«.
Receive CHF 22,222 every month for 30 years - that was previously the promise of the Europe-wide lottery variation "EuroDreams". Swisslos is now increasing this top prize to CHF 30,000 per month, which corresponds to a total of CHF 10.8 million. The aim is to motivate even more young, digitally savvy people to play.
Komet was commissioned as the new lead agency to further increase awareness and turn more occasional players into habitual players. The agency has streamlined the communication presence and created a promotional campaign that stages the increased winnings without detours under the slogan "Dreams of more". The content was reduced, the layout tidied up and the reader guidance optimized - all of this within EuroDreams' bright and colourful, international world of colour and design.
The campaign can currently be seen throughout Switzerland on DOOH and e-boards, at petrol stations and kiosks as well as online and on social media.
Responsible at Swisslos: Sophia Michaelis (Product Management Lottos), Alona Jovanovic (Head of Product Management Lottos & Entertainment), Markus Fischer (Head of Marketing & Distribution) Responsible at Komet: Jeff Gerber (CD), Daniel Müller (text/concept), Claudio Parente (AD/concept), Lara Ginardi Rubio (graphics), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Michelle Hebeisen (consulting)
