Klar redesigns Pflegimuri's employer brand
Pflegimuri has further solidified its position as an attractive employer in the healthcare sector. With the support of the Klar agency, the company developed a comprehensive employer brand that communicates a clear value proposition through the tagline «besser.anders.arbeiten.».
Pflegimuri has redesigned its employer brand from the ground up in order to attract specialists and retain existing employees. The Klar agency supported the entire process, from strategic analysis to creative implementation.
At the heart of the new image is the Employer Value Proposition (EVP), which is based on a comprehensive analysis. In 30 interviews with employees at all levels, the work culture practiced and the perception of Pflegimuri as an employer were examined. These findings were supplemented by market and competitive data and translated into four core values that form the basis of the positioning.
The employer website has a fresh design with an expanded color palette, modern fonts and striking icons. The redesigned careers website invites you to get to know Pflegimuri's work culture. A central element is an image concept that shows employees in their day-to-day work and makes the value proposition visually tangible.
For the internal launch, all employees received a package containing a bag and a flyer introducing the new employer brand. A video explaining the creation process of the brand and its significance awaits them on the careers website.
Responsible for Pflegimuri: Margit Schneider, Verena Rey, Martina Bachmann, Tamara Woisetschlaeger, Thomas Weber, Marco Tartoni. Responsible agency: Clearly employer branding. Programming: Inware.
