"Children are different." - the new fundraising campaign for the Children's Hospital Zurich
Children are not simply small adults and, accordingly, cannot be treated as such. For example, they require smaller medical devices, specialized therapies and medications, as well as care that is generally tailored to their needs. Many of these specialized services are not covered by health insurance or government subsidies but must be paid for by the University Children’s Hospital Zurich itself.
For this reason, the Children's Hospital Zurich-Eleonorenstiftung, as the private sponsor of the Children's Hospital Zurich, commissioned the creative agency Spinas Civil Voices with a fundraising campaign. With advertising subjects as well as an addressed and an unaddressed scatter mailing, the population is invited to participate under the motto "Children are different. That's why we are too." The campaign encourages the public to support Kispi Zurich financially. Because not only are the little patients different, the communication of the children's hospital is also taking a new, different approach.
Responsible at the Children's Hospital Zurich: Pascale Meier, Head of Fundraising and Arun Sah, Deputy Head of Fundraising. Responsible at Spina's Civil Voices: Andrea Duttweiler, Felix Freese, Stephan Huwiler, Barbara Strahm (creation), Martina Honegger (consulting), Fluxif (illustrations), Lorenz Spinas (overall responsibility).
