AI assistant "Zü-Re" from Jeff: The circular economy made easy
The Zurich-based agency Jeff is introducing the AI-powered chatbot «Zü-Re» as part of a new awareness campaign for the city of Zurich. Its mission: to show people how easy it is to act in line with the principles of the circular economy and to make it easier to access services related to sharing, repairing, and passing on items in Zurich.
By passing on and repairing items instead of disposing of them, we avoid waste, conserve resources and contribute to climate protection. In the city of Zurich, there are numerous initiatives, platforms and offers in the spirit of the circular economy - but there is often a lack of visibility or direct access for the population. This is precisely where the campaign created by Jeff for the city of Zurich comes in: "Zü-Re" makes sustainable action as easy as entertainment.
The AI assistant helps users to quickly and easily find answers to questions about sustainable consumption, reuse and repair. Whether it's clothes swaps, repair cafés or platforms for second-hand furniture - "Zü-Re" guides interested parties to the right solutions. The assistant is technically based on GPT-4o, a language model from the software company OpenAI. The offers, information and tips are based on a data list curated by Zurich Environmental and Health Protection.
Staay, Jeff's in-house interaction studio, which has already implemented numerous AI-based applications for projects, is responsible for the technical implementation of "Zü-Re".
The City of Zurich's new service is being promoted in a digital launch campaign on Meta and Google with short video clips and stills of "Zü-Re". Typical inquiries from users provide examples of how the AI assistant works.
The chatbot is now available at City-of-zuerich.ch/zue-re and can be used directly in the browser.
Responsible at Environmental and Health Protection Zurich: Daniela Diener, Head of Campaigns; Selina Galliker, Project Manager Campaigns; Florence Ritter, Project Manager Campaigns; Anja Tamburini, Project Manager Campaigns; Isabel Jefferson, Intern. Responsible at Jeff Zurich: Stefan Huggenberger, Creation/ Deputy Project Management; Peter Day, Creation; Janina Caro, Technical Project Management, Peter Broder, Campaign Project Management; Stephan Gimmi, Art Direction; Gian Andri Bezzola, Character Design. Responsible at Staay: Dimo Notarfrancesco, Development Lead.
