No nerves for blah blah
Wydler Asset Management provokes with no-frills plain language - written by TBD.
Rarely has a briefing started with such an announcement: "All these buzzwords in our industry, this cloud-pushing and smoke and mirrors really get on my nerves. We want something completely different." It's true: the financial sector mainly uses platitudes. That's why everything sounds so vague and non-committal. And that's why the pictures mainly show clichés. Wydler wanted to radically differentiate itself from this.
Under the motto "Plain text is our capital", the TBD agency developed a concept that bluntly states what investing is all about: making money. Even if the headlines often suggest otherwise.
The provocative appearance with 15 headlines for the time being includes a new website, banner ads, social media ads, advertisements and customer presentations.
Responsible at Wydler Asset Management: Frank Ramsperger (CEO), Philipp Rüegg (Senior Potfolio Manager). Responsible at TBD: Susan Bosshard (consulting), Tom Seinige, Sandro Nicotera, Ada Tanner (creation), Dreipol (website).
