No bees, no flowers, no joy: campaign for wild bee houses

Ever since the award-winning documentary "More than honey" by Swiss filmmaker Markus Imhoof, everyone has been talking about bee mortality. With its BeeHome product, Serviceplan's new client Wildbiene + Partner proves how easy it is to do something about it. Anyone who installs a wild bee house, including a starter population, in their garden or on their balcony actively contributes to the reproduction of these harmless but very important animals and supports the pollination of nature.

In the online and offline campaign, Serviceplan Suisse dramatizes a world without bees. Three subjects show everyday situations that would hardly be conceivable without flowering plants. A visit to the mother-in-law, where a bouquet of flowers is traditionally brought along; a Van Gogh exhibition with his most famous series "Sunflowers" and a traditional bridal bouquet. But because there would be no flowers in a world without bees, these are replaced by bizarre and comical objects.

The BeeHome houses are now available to order - and are suitable both for your own home and as a gift. More at Wildbeeandpartner.ch.

Responsible at Wildbiene + Partner: Daniela Wechsler (Marketing), Thomas Strobl (Co-Founder). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Director), Michael Kathe (Creative Director), Hanna Blumenrath and Dieter Boller (Text), Cinthia Stettler (Art Direction), Nadine Stüssi and Andrea Menzi (Consulting), Pam Hügli (Overall responsibility); Plan.Net (Online advertising material). Jonathan Heyer (photography), All in Productions (photo production).