Keim Identity realizes new appearance for Höhenfieber
Höhenfieber has developed a new brand positioning and brand identity in collaboration with Keim Identity. The tagline «Mountains. Among Us.» positions the mountaineering school as a provider of personally guided groups. «Passionate. Personal. Pure.» are the three core values.
A monogram with a mountain silhouette forms the trademark of Höhenfieber. The monogram is also used as a secondary brand element in images and is intended to give Höhenfieber's images a characteristic face.
As part of the relaunch, Keim Identity worked in an interdisciplinary team with the client and programmer Reto Kenzelmann to develop a Website designed to make discovering the desired mountain tour an experience.
The member area allows customers to quickly and easily register for their desired tour. Under "Your recommendations", customers are suggested their next potential mountain experience. Tutorials prepare customers for their adventure in the mountains while they are still at home.
Instead of a comprehensive print catalog, Höhenfieber is making its mark with a teaser brochure. The brochure contains a selection of tours and leads the target groups to the new comprehensive website for further offers.
Responsible at Keim Identity: Christine Keim (brand strategy and text), Matthias Keim (creative direction), Benjamin Stetter (digital design and strategy), Tanja Sägesser (print media), Jan Lüönd (animations). Responsible at YASPReto Kenzelmann (programming), Severin Karrer (video).
