"Card instead of cash": whip out the card even for small expenses

"You still need cash for a few things. But otherwise it's more convenient to pay by card". This consideration provided the basis for the new ideas. With a twinkle in the eye, special situations are shown that actually still require some cash. Normally, however, the credit card is used. The aim of the short stories is to show people that even the little things should be paid for by card. It's quicker, more convenient and safer than using cash.

The campaign will be rolled out across Switzerland in two waves. The advertising measures consist of spots for TV, online banners, digital posters for train stations and shopping centers. There is also a competition for customers and one for sales teams throughout Switzerland.

Responsible at Interessengemeinschaft Schweizer Kartenanbieter: Carla Cattomio, UBS Switzerland (Chair of the Steering Committee & Project Management). Responsible at Saatchi & Saatchi Zurich: Tom Kees, Marianne Zweifel (creation); Léonie Kelly, Renée Oostdam (consulting); Andreas Humbel (strategy); Prodigious (production); WirzFraefelPaal (film production); Sebastián Alfie (director).