Karling and SRF are looking for young folk music talent
With several major events, 2023 is an important year for SRF in terms of folk music. In order to get young people excited about this topic as well, there is now a new campaign from Karling.
2023 is SRF's folk music super year, because with the Federal Yodeling Festival in Zug and the Folk Music Festival in Bellinzona, there are two major events at once. At Swiss radio and television, there will be many live broadcasts and insights behind the scenes.
SRF also pays special attention to promoting young folk music talent. To this end, the Karling agency has developed a campaign for SRF that stages the folk music super year with a focus on young talent. According to the motto: Big stage for all. The pictures by the photo team Maya & Daniele present the youngest folk musicians with a wink and can be seen on ePanels as well as in ads and banners.
