Karling and Migros Bank launch 1-second spots for interest promotion
As part of a promotion, Migros Bank is offering personal loans at a reduced interest rate of just 4.7 percent. This makes them up to half the cost of competing offers. To draw attention to this promotion, Karling is running ads on various banners, in print, and in Migros Bank branches.
The key visual is the familiar gesture when you realize how much you could save at Migros Bank.
As a supplement and for the first time in Switzerland, cinema spots of just one second in length are being used. The "moments of insight" are placed between third-party brand commercials. The resolution follows shortly afterwards with a 13-second spot. With a total of just 16 seconds of advertising time, maximum attention is achieved.
https://www.youtube.com/watch?v=/xB-8zLEYwQg
Responsible: Karling (concept/banner/ads), Zipmedia (media), Rosas & Co (moving image), Hastings (sound).
