Kariem Hussein delivers for Fleurop - no matter where
In its latest campaign, the flower delivery service Fleurop demonstrates that it is not only the fastest but also the most reliable flower delivery service in Switzerland. Five commercials are currently airing on SRF, social media, YouTube, and other media platforms.
Anyone who orders or receives flowers is happy - and probably doesn't worry about their delivery. That's why Fleurop's marketing team wanted to focus on the not always easy work of a flower deliverer for the current campaign. The "flower messenger" is brand ambassador Kariem Hussein - a doctor and former European champion in the 400-meter hurdles.
In the commercials, flower messenger Hussein follows a fisherman into the river or tracks down the recipient in a darkened movie theater. The sometimes somewhat exaggerated stories are intended to show that Fleurop is the most reliable flower service in Switzerland - even if the wrong house numbers or incorrect street names are given or if the apartment buildings are inaccessible.
As with the last two advertising campaigns, the stories for these videos were also developed in-house at Fleurop and designed in-house - the recipients shown are also all Fleurop employees. Only for production and editing did Fleurop rely on its trusted partner Filmzimmer.ch.
The commercials can be seen before and after the SRF format "Faces & Stories" as well as on social media.
Responsible at Fleurop: Claudia Boller (Project Management & Media Planning), Angela Michel (Graphic & Design), Anita Lusti (Digital Marketing & Media Planning), Rinaldo Walser (COO). Film production: Filmzimmer (production company), Sven Epting (producer, camera), Tamara Tramonti (editing, color grading visual effects & graphic animation), Philipp Sulser (tonbildhaus, sound).
