Kantonsspital Aarau gets things moving with multichannel campaign
Under the motto "We're doing something about standing still", the Aarau Cantonal Hospital is launching a cross-media campaign on the subject of exercise in collaboration with the Lumina Health agency.
After the successful campaign "Around the belly" last fall, the new campaign of the Clinic for Orthopedics and Traumatology of the KSA is all about the human musculoskeletal system.
Life means staying in motion, as unrestrictedly and pain-free as possible. A quality of life that is by no means a matter of course for everyone. Many people suffer from shoulder, back, hip or knee pain or are restricted in their freedom due to deformities, an accident or an injury. The cross-media health campaign launched today by the Clinic for Orthopedics and Traumatology of the KSA is aimed at the region's broad public and offers a wide range of information on the topic of exercise through various channels. It is intended to provide exciting insights into the comprehensive range of treatments and the broad expertise of the clinic.
Cross-media and target group-specific
On the theme website movement.ksa.ch, via social media, on posters and with videos, as well as in the soon to be published magazine, various aspects are in the foreground. "The claim of our campaign - 'We do something against stagnation' - is to be understood literally," says PD Dr. Dieter Cadosch, Chief Physician and Head of the Clinic for Orthopedics and Traumatology. "We see ourselves as surgeons of the musculoskeletal system. With the campaign, we want to introduce the general public to our range of services, our expertise and surgical expertise, but we definitely want to do this in an entertaining way. And we also want to show the people behind this offering, as well as the patients we have successfully treated and helped." The spectrum on display ranges from classic orthopedics to pediatric orthopedics to trauma surgery and the treatment of sports injuries. In addition, a lot of interesting and entertaining information about the human musculoskeletal system as well as numerous prevention tips will be presented.
Dynamic moving image motifs
The campaign is currently being visualized on various channels with five expressive, dynamic and moving images, appealing to young and old alike. The campaign was conceived and launched by the Marketing and Communications Department of the Aarau Cantonal Hospital in collaboration with Lumina Health, an agency specializing in health topics, and the Orthopedics and Traumatology Clinic of the KSA.
