Campaign by Cavalcade for Play Suisse invites to a voyage of discovery
SRG's streaming platform, Play Suisse, has taken the numerous programming innovations this fall as an opportunity to launch a broad-based communications campaign. The aim is to increase awareness of the platform and consolidate its positioning.
The concept developed by cavalcade is based on the insight that in Switzerland we often look for the good far away. So with Play Suisse you can discover a Switzerland against all preconceptions : a surprising Switzerland, weird, innovative, scary and funny with high quality film productions and local stars.
The platform's offering includes over 2,500 series, documentaries and films, all " made in Switzerland ". The campaign also puts SRG's new series in the spotlight: "Neumatt" and "La chance de ta vie/ Jackpot des Lebens" at the start, and "Sacha" and "Tschugger" in the second wave.
For the creation, the agency spent hours looking through Play Suisse content to select the most apt scenes. The production was realized in collaboration with Dynamic Frame in Zurich. Mediatonic in Geneva was responsible for media strategy and planning.
The campaign can be discovered immediately on SRG channels, in digital media as well as OOH. 
Responsible at SRG: Gilles Marchand, Bakel Walden, Pierre-Adrian Irlé, Delila Kurtovic, Emmanuelle Masset, Eliane Noverraz, Jessica Morley. Responsible at Cavalcade Lausanne: David von Ritter (CD), Maxime Merchez (AD), Camille Natalini, Faustine Bougro (graphics); Katia Lallart, Nina Hugentobler (account).
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