Campaign to attract new members to the Kunsthaus Zürich

The bright motifs are primarily intended to appeal to young people with an affinity for art. The posters have been hanging around the Kunsthaus Zürich since the end of September. The campaign can also be seen on the museum's social media channels and in major Swiss daily and weekly newspapers.

The new campaign for the Kunsthaus Zürich is designed to appeal to people with an interest in art and generate new members: "We want to bring the art world closer to people again in a modern way and encourage them to buy an annual subscription. The eye-catching subjects combine pop art with intellectualism - a great contrast that reflects the Kunsthaus very well in 2018," says Creative Director Charles Blunier.

He is addressing the challenges that institutions such as the Kunsthaus Zürich have to face in today's world. "You have to introduce people to these topics in the most interesting and creative way possible," he continues. This is also confirmed by Christoph Stuehn, member of the management of the Kunsthaus Zürich: "In times of individualization and digitalization of our lives, a regular visit to the Kunsthaus is a wonderful change: art inspires our senses and allows us to immerse ourselves in another world. The campaign is intended to appeal to a young audience in particular. As a member, you become part of a community that can benefit from many services in addition to free admission to the museum."

The Zürcher Kunstgesellschaft currently has over 19,000 members, making it one of the largest and oldest art associations in Europe.

Responsible at Kunsthaus Zürich: Christoph Stuehn (Head of Sales & Services), Björn Quellenberg (Head of Press & Communications) . Responsible at Charles Blunier & Co: Charles Blunier (Creative Director), Simon Tellenbach (Account Director), Samuel Knaus (Text / Concept), Silvio Demuth (Graphic Design), Roman Limacher (Senior Media Operator).