AXA Winterthur campaign: Changing health insurance companies made easy

The Swiss population does not like to deal with insurance - and certainly not with their health insurance coverage. Many find the plethora of offers, paperwork, and billing formalities tedious. This is precisely what AXA Winterthur's new service offering is aimed at in the context of health care: with digital services, Switzerland's largest all-line insurer wants to relieve its customers of administrative tasks and thus free them up. All under the motto: "Leave the work to us".

Swiss healthcare system simply explained

Two explanatory videos form the core of the campaign. The first film explains the Swiss healthcare system, the second takes on the switching service, in which AXA suggests the right basic insurance to its customers every year in terms of price and quality and, if desired, also handles the entire switch. These videos and further information on health care are bundled on a Landing pagewhich leads to the AXA price calculator for all basic insurances in Switzerland as well as to AXA's supplementary insurances. There, customers can take out their desired basic and supplementary insurance directly online. The campaign can be seen on display ads, video and social ads, various ad formats on Facebook as well as POS posters.

Targeted innovations in the field of health

With its entry into the health market, AXA Winterthur has reached a milestone in the implementation of its Strategy 2020, which aims at targeted innovations. In addition to classic insurance products, customers are to be offered useful, innovative additional services in the area of health. With the annual change service in basic insurance, AXA has developed a first digital service that relieves customers of a lot of administrative work - and offers a lot of savings potential to boot.

Responsible at AXA Winterthur: Dominique Kasper (Head Health Care), Andrina Speziale (Marketing and Communication Health Care), Sebastian Suter (Brand & Advertising Manager), Claudia Suter (Head Brand & Advertising), Mélanie Gujan-Diserens (Head Brand & MarCom Management), Julia Wunsch (Head Social Media),Jochen Fuchs (Digital), Franziska Wildi (Content). Responsible at Publicis: Johannes Raggio (Executive Creative Director), Sandy Pfuhl (Art Direction), Christian Stüdi (Text), Cathy Nyffenegger, Daniel Dormeyer and Frank Lang (Consulting), Chocolate Films (Production Videos), Prodigious Zurich (Production). Responsible at Sigma Online: Noemi Alvarez (Online Performance and Analytics). Responsible at Hutter Consulting: Florian Muff and Michaela Gahbauer (Media Planning and Placement Facebook). Responsible at Capture Media: Sandro Albin (Engagement Advertising). Responsible at Havas Media: Hans-Hermann Hahn and Nathalie Herrmann (Media).