Junghänis repositions the Moosalp region
The Bern-based agency Junghänis was commissioned by the Moosalp Region to create a new brand identity, including a logo, tagline, and visual style.
The Moosalp region has a lot to offer. However, the area is a little less steep than elsewhere in the Alpine canton of Valais, which makes it much more relaxed. The ski slopes and bike trails are quieter, the hiking trails more leisurely, and the meadow in front of the Gault Milau restaurant is flat enough to lie down on after a meal.
Under the motto "Hie chusch embri", Junghänis has created a world of experience that invites visitors to enjoy relaxing activities and simply switch off.
The centerpiece of the repositioning is the new Websitewhich presents the wide range of offers in the Moosalp region. Junghänis has redesigned all communication media, from stationery to advertising material.
Responsible at Moosalp RegionSelina Döringer (CEO); Fabrizio Gull (Head of Tourism); Philipp Gattlen (Head of Mountain Railways). Responsible for JunghänisJulien Junghäni (AD/CD); Roland Zenger (AD). PhotographySilvano Zeiter, Fabian Hugo. WebsiteAlejandro Ortega.
