Younghänis checks in quickly for BLS
The Bern-based agency Junghänis was commissioned by BLS to launch a campaign promoting the benefits of the Lezzgo app.
BLS's Lezzgo app makes ticketing easy. Users check in with a swipe and travel throughout Switzerland at the lowest price until they check out again.
All advertising materials follow the same insight. Since ticketing is now so fast, even late risers can make it onto their train, bus or ship. Junghänis worked with director Jyri Pasanen and VideoBlink to realize the moving image measures. The photographic realization of the print motif was done by Fabian Hugo. Media planning was handled by Out of Home Media. The campaign will be present in German and French-speaking Switzerland in May. It will be visible in cinemas, print, and on various mobile, online, and social media channels.
Responsible at BLS: Aline Jossi, Campaign Manager; Anja Méroz, Team Leader Marketing Communications Planning; Julia Gamma, Head of Marketing Communications. Responsible at Junghänis: Julien Junghäni (AD), Roland Zenger (AD), Martin Arnold (Freelance CD). Responsible at Out of Home Media: Florian Walz (CEO). Film production: Videoblink; Producer: Reiner Roduner; Executive Producer: André Agustoni; Director: Jyri Pasanen; DoP: Alex Herzog; Casting: Sandra Vacic / André Agustoni; Make up & Styling Film: Helen Rinderknecht; Styling Photo: Annie Frey; Editing: Jyri Pasanen; Animation: Simon Hardegger / Pascal Holzer; Sound: Brauereisound.
