Jung von Matt presents a piece of Switzerland for UBS
UBS is launching five new card designs, underscoring its connection to Switzerland. The accompanying launch campaign by Jung von Matt Limmat shows how the designs came to be.
Bank cards are an integral part of countless people's everyday lives. UBS offers a wide range of card solutions and wants to show with five new card designs that "A bank like Switzerland" also offers "Cards like Switzerland". The new motifs reflect the bank's identity by emphasizing its origins and its ties to its clients in Switzerland.
In spring 2024, a team of mountaineers set off on an expedition. Their destinations were the Matterhorn, the Gastlosen, Lago di Tomè, the Rhine Gorge and the Aletsch Glacier. The group's mission was to preserve the special surfaces of these symbolic places in order to immortalize the uniqueness of Switzerland on the maps. The five map designs were created from the resulting silicone imprints.
Campaign promotes the new designs
The launch of the designs will be accompanied by a nationwide campaign that will soon be seen on various platforms and channels. Jung von Matt Limmat supported UBS in the conception and realization of the campaign.
"A good idea should have relevance. It was clear from the start that it wasn't just about design," explains Christian Kies, Chief Creative Officer at Jung von Matt Limmat. "Designing a map that tells a story - based on the most typical textures of Switzerland - is hard to beat in terms of relevance. We took this idea further and used it as the basis for an integrated campaign with strong continuity across all assets."
Responsible at UBS: Aydin Sahin (Head Marketing & Digital Sales UBS Switzerland), Oliver Vedolin (Head Digital Communication & Growth Marketing), Jan Haering (Innovation Manager, Innovation & Creative Lab), Pascal Baumann (Creative Director, Innovation & Creative Lab), Rebecca Aebli (Growth Marketing Specialist), Milton Redmond (Digital Campaign Strategist), Jasmin Heri (Social Media Specialist), Tanja Klotz (Media Planner Initiatives & Innovation), Rahel Metin (Product Owner Cards Marketing), Philipp Thielmann (Product Owner Consumer Credit Cards). Responsible at Jung von Matt Limmat: Moritz Lüth (Art Direction), Günter Zumbach (Copywriting), Natascha Imfeld (Agency Producing), Samuel Christ (Executive Creative Direction), Alexander Schmid (Creative Direction), Annika Baur; Andrea Schütz; Nadine Reber; Laura Schlittler (Account Management), Dennis Hofmann (Managing Strategy Director), Christian Kies (Chief Creative Officer). External partners:inside: Hillton, Blish.
