Jung von Matt makes advertising for the Post that arrives
Swiss Post offers a variety of integrated, cross-media solutions for advertisers and agencies. This message is at the heart of Jung von Matt’s awareness and positioning campaign for Swiss Post and its «Post Advertising» offerings.
What good is advertising if no one sees it? This is the question posed by the new communication concept developed by Jung von Matt for "Post Advertising". Swiss Post's offering includes direct advertising, OOH and completely digital solutions, and is aimed at large advertising companies, SMEs and media agencies.
In this way, Swiss Post also provides the answer to the question posed at the beginning: thanks to cross-media and flexible design solutions, advertising from "Post Advertising" always arrives where it is supposed to arrive.
The communication concept is implemented both externally and internally at Swiss Post with the help of dynamic image concepts and concise, striking headlines in online advertising media, advertisements, screens, social media assets and on a dedicated website.
The associated awareness campaign will be played out via industry-specific print and online products as well as on screens in media agencies and went live on Monday in German and French.
Integrated collaboration and look
Several Jung von Matt agencies were involved in the campaign: While Jung von Matt Limmat was responsible for the overall strategy and creation, Jung von Matt Tech created the associated website. As an accessible landing page, the website communicates Swiss Post's central message and offering for advertising customers simply, clearly and with a focus on what is most important. In addition, the website takes up the dynamic image concept and the headlines of the awareness campaign and complements them with animations, page transitions and dynamic loading.
The entire work was again oriented towards the optimized appearance of Swiss Post, which was sharpened in the company of Jung von Matt Brand Identity.
Responsible at Swiss Post: Martin Bütler (Head of Marketing & Sales Solutions), Karina Chodorowska (Head of Marketing Advertising), Fabiène Bachmann (Marketing Advertising), Michelle Schneider (Marketing Advertising). Responsible at Jung von Matt Limmat: Cansu Sezer (Creative Direction), Frederik Dreier, Elif Soysal (Text), Pia Chlumetzky (Strategy), Anoushé Dastmaltschi (Project Management), Thomas Steiner (Chief Client Officer), Carsten Jamrow (Executive Creative Director). Responsible at Jung von Matt Tech: Emmanuel Denier (Screen Design), Brian Rossbach (Graphic Design), Florian Graf, Andrin Gorgi (Content), Manuela Tappe (Art Direction), Amir Ferhatbegovic (UX Consulting), Manuel Meister, Samuel Hauser, Radek Zajac, Dominik Ofiara, Piotr Kamiński, Piotr Skwira (Development), Michael Hümbeli (Project Management), Michelle Scholz (Managing Director, Creation & Experience), Stefan Bruggmann (Managing Director, Technical Consulting). Responsible at Jung von Matt Services: Jlona Kopf, Fabrizio Rutishauser, Desirée Lanz, Lisa Moser, Chiara Killer (media realization).
