Jung von Matt/Limmat sends a canoe downstream for Mobiliar
Mobiliar’s latest TV commercial, created by Jung von Matt/Limmat, tackles a current topic: Many Swiss families are spending their vacations in a camper this year. Using the familiar phrase «Dear Mobiliar,» the ad once again highlights all the things that can go wrong.
With this commercial, Jung von Matt/Limmat is creating another story for Mobiliar's roof campaign. The latest claims story takes viewers on a wild canoe trip that begins on the roof of a car and ends in the trunk. The same plot was already used for the surplus fund campaign in the spring (Werbewoche.ch reported). Back then, however, the story had a happier and damage-free ending than it does now.
Memories of the summer
The trilingual TVC addresses a topical issue: Many Swiss families started their summer vacation this year with a fully packed car and did not travel by plane. It seems self-evident that one or two things can go wrong. Just as self-evident is the quick and uncomplicated help provided by Mobiliar in the event of a claim. The commercial has been broadcast throughout Switzerland since Monday and is supplemented by a wide-reaching online campaign, a cinema spot and DOOH measures.
Responsible at Mobiliar: Nicole Bieri, Hanna Poffet, Silvia Siffert (Marketing Communication Manager), Lorenz Jenni (Head of Brand Management & Marketing Communication). Responsible at Jung von Matt/Limmat: Cla Campell (Text), Regine Cavicchioli (Art Direction), Merlin Obrero, Jeremy Fennel, Ian Musgrove (Graphics), Anne Langer (Strategy), Valeria Vuckovic, Marianne Sauter, Fiona Gottwald (Consulting), Adrian Haut (PR), Wolfgang Bark (Executive Creative Director), Stefan Naef (Chief Consulting Officer), Cyrill Hauser (Chief Client Officer), Dennis Lück (Chief Creative Officer). Responsible at Jung von Matt/services: Pepe Kägi, Jlona Kopf (media realization). Responsible at Stories: Yves Bollag (Executive Producer), Stefanie Bereiter (Producer), Jon Barber (Director), Fabian Wagner (DoP), Alex Jurkat (Editor). Responsible at Mediaschneider: Janine Nussbaumer (Client Service Director), Silja Achermann (Senior Consultant), Katja Müller, Eva Ott (Consultants). Other external partners: Supermotional (VFX retouching); Markus Kenel (sound design, audio mix); Jingle Jungle (voice recordings OFF Voice); Archiv / Pond5 (music).
