Jung von Matt/Limmat implements campaigns for three Emmi brands
In addition to the follow-up campaign for Luzerner Rahmkäse, Jung von Matt/Limmat implemented campaigns for Gerber Fondue and Emmi Kaltbach.
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A lot is done to ensure that Emmi's cream cheese, Emmi Luzerner for short, retains its mildness. In addition to factors such as feed, cow husbandry and milk processing, the daily flute playing of a little girl also plays a role, as shown in the spot that the agency implemented for Emmi - even if this is only melodious in her fairy-tale children's world.
Fairy tales, cave masters and GIFs
With the spot, the agency and Emmi continue the story from the 2016 campaign and show that even small contributions contribute to the mildness of the Lucerne cream cheese. In addition to the campaign for Emmi Luzerner, Jung von Matt/Limmat has also implemented TVCs, online and offline measures for Gerber Fondue and Emmi Kaltbach.
With the TVCs for Emmi's fondue, the agency converted GIFs into moving images for the first time and showed everything that can go wrong during a fondue evening - and how Gerber Fondue remains the consistent guarantor of success.
The campaign for the cave-aged Kaltbach cheese in turn tells the story of the interplay between cave and master. In several spots, cave master Michu reveals what is important in maturing the cheese and how selected cheese wheels become true masterpieces of taste.
Responsible at EmmiNicole Grond (Global Category Head Cheese); Thomas Heller (Head of Marketing Switzerland); Andrea Banz (Head Brand & Category Management Cheese); Eirini Lampidi (Global Marketing Manager Cheese); Nina Schuhmann (Senior Brand Manager); Lars Petersohn (Senior Brand Manager). Responsible at Jung von Matt/Limmat: Rob Hartmann, Alain Eicher (Creative Direction); Anna Leudolph, Jehmsei Keo (Text); Matthias Fürst, Cansu Sezer, Joana Faria (Art Direction); Romana Weber (Strategy); Andrea Braschler, Michael Hümbeli, Marlies Aringer (Consulting, Project Management); Nico Keramaris (Client Director). Lucerne: Laurentius Emmelmann (Director); Pascal Walder (DoP); Michèle Seligmann (Producer); Cécile Grieder (Art Department); Marko Strihic (Editing); RodoWorks (Post Production); Jingle Jungle (Audio/Music). Kaltbach: Simon Steuri (Director); Stephan Fallucchi (DoP); Michela Trümpi (Executive Producer); Philippa von Wittgenstein (Line Producer); Simon Steuri (Edit); Tonstudios Z (Audio Post Production); Jonathan Sandford (Color Grading); Rodo Works (Post Production). Tanner: Chocolatefilms (production); Michela Trümpi (producer); Philippa von Wittgenstein (production manager); Floris Kingma (director); Robbie van Brussel (camera); Marko Strihic (editing); Storm Amsterdam (postproduction); Sound Studio Z (sound and sounds).
