Jung von Matt/Limmat lives for Müesli
Jung von Matt/Limmat has created an image campaign for the entire product range of muesli manufacturer Bio-familia. The core message "We live for müesli" runs through various life situations and celebrates personal passion.
Everyone lives for their passion. For Bio-familia, it is müesli, which the company has been producing for over 60 years. The campaign uses image advertisements and a film to show how this passion meets the hearts and minds of consumers.
The campaign focuses on the power of personal action, which is intended to emotionally highlight the product benefit - the sustainable and gentle processing of the grain into muesli.
The campaign has been running since Monday and can be seen throughout Switzerland on various online and offline channels.
Responsible at Bio-familiaDaniel Bächler (Head of Marketing); Melanie Kuhn, Janine Jakober (Marketing). Responsible at Jung von Matt/LimmatCansu Sezer (Art Direction); Jehmsei Keo (Text); Tina Bloetjes (Graphics); Marlies Aringer (Project Management); Wolfgang Bark (Executive Creative Director). ProductionStories (production); Humbi Entress (director); Per Kasch (photography).
