Jung von Matt/Limmat launches the first voice-controlled Advent calendar
Jung von Matt/Limmat has designed Switzerland’s first voice-controlled Advent calendar for Mobiliar. With this, the agency continues the story from the TV commercial, which has been airing on TV since October and will be released in a Christmas edition in December 2019. Unlike the TV commercial, however, the calendar’s voice assistant doesn’t cause any damage—instead, it brings pre-Christmas joy.
For once, the magic words are not "Dear furniture,...", but "Mobiliar Advent calendar". With these words, the calendar can be accessed via the Google voice assistant. The calendar answers all questions about Christmas and opens a new door every day with surprises and competitions.
Everything you need to know about Christmas
The Advent calendar was developed via Google Actions and can be called up in the Google Assistant. The Google Assistant app runs on Android, Google Home and iOS. In addition to daily Christmas inspiration and prizes, the Mobiliar Advent calendar is also a great way to talk about all things Christmas. What should I cook? Will it snow? And what should I actually give my mother as a present? The calendar has the answers and will be available from November 29, 2019. Of course, the little doors and competitions don't start until December 1.
Lots of fun, no damage
Unlike the TVC, the Mobiliar Advent calendar does not cause any damage, but above all brings a lot of joy. Jung von Matt/Limmat and Mobiliar are creating Switzerland's first voice-controlled Christmas calendar with the voice assistant and seamlessly extending the storyline of the umbrella campaign into the Christmas season and the daily lives of the Swiss.
Responsible at Mobiliar: Frédéric Zürcher (Head of Marketing Concept & Implementation), Hanna Poffet, Nicole Bieri (Project Management). Responsible at Jung von Matt/Limmat: Sören Schröder (Creative Direction), Cla Campell, Cenk Korkmaz (Text), Regine Cavicchioli (Art Direction), Merlin Obrero (Graphics), Fiona Gottwald, Michael Hümbeli (Consulting), Wolfgang Bark (Executive Director), Cyrill Hauser (Chief Client Officer), Dennis Lück (Chief Creative Officer). Responsible for Stories: Tobias Fueter (Director), Filip Zumbrunn (Cinematographer), Meret Früh (Producer), Yves Bollag (Executive Producer). Responsible at Mediaschneider: Valérie André (Advisory Group Manager), Janine Nussbaumer (Advisory Group Manager), Silja Achermann (Senior Consultant), Katja Müller (Digital Consultant).
