Jung von Matt Limmat: Is that from Livique?
In the first campaign for Livique, Jung von Matt Limmat emphasizes the individuality of living with a specially composed song and visually powerful scenes. At the center is the key question "Is this from Livique?", which is intended to playfully strengthen the brand presence of the Swiss furniture store.
The newly launched campaign for the furniture store Livique aims to celebrate individuality within your own four walls. With a wink, a pinch of coolness and a dash of charm, Jung von Matt Limmat shows how Livique can bring furniture with character into Swiss households.
In childhood, it is often other people's toys that fascinate us and prompt us to ask: "Where did you get that?" In adulthood, toys are often replaced by things like fashion, jewelry or furniture. The latter turn your own four walls into a mirror of your own personality and often lead visitors to ask: "Where did you get that?". This is precisely where Jung von Matt Limmat's campaign for Livique comes in, making the question "Is this from Livique?" the focal point of communication.
2024 and beyond
The heart of the campaign is a song that musically focuses on the pressing question "Is this from Livique?". The song was created in collaboration with Tommy Peters and was conceived and written especially for Livique.
The music spot for the campaign shows scenes that reflect life in different phases of life. The dynamic camera work pans through various backdrops and is accompanied by the soundtrack with the question "Is that from Livique?". In this way, Jung von Matt Limmat and Livique want to appeal to all the senses in Switzerland.
The entire campaign has been running throughout Switzerland on TV, print, OOH, digital and in-store since Monday.
Responsible at Livique: Oliver Roth (Head of Livique), Fatima Gmati (Head of Marketing). Responsible at Jung von Matt Limmat: Carsten Jamrow (Executive Creative Direction), Cansu Sezer (Creative Direction), Sophia Kramer, Elif Soysal (Text), Samantha Nutt (Art Direction), Marcella Corti (Strategy), Pascal Fuhrer (Account Management), Marianne Sauter, Andrea Schütz (Account Direction), Mark Róta (Agency Producing). Responsible at Blish: Jessica Kottmeyer (Web Publisher), Roman Aebi (Interactive Media Designer), Jana Weber (Junior Account Manager), Fabrizio Rutishauser (Lead Image Editing/Photography), Jlona Kopf (Managing Director). Responsible at Mmaattcchh Collective: Baris Aladag (Director), Peter Matjasko (DOP), Jürgen Kraus (Producer), Jeroen van der Spek (Photography). Responsible at Ahoimusic: Tommy Peters.
