Jung von Matt/Limmat for Swissmilk: Charles can only dream of this
The latest TV and online ad from Swissmilk and Jung von Matt/Limmat focuses on Swiss cows roaming freely and the fact that some people can only dream of having that much freedom of movement. Take comedian Charles Nguela, for example.
He dances, performs, does the Worm Wave on the green lawn. Charles enjoys the freedom of movement to the full, Lovely watches the action relaxed. After all, this is everyday life for them. But suddenly something clouds the idyll. An error message brings Charles out of his dream and back into his gray mini-office, where he has fallen asleep on the keyboard. Some can only dream of so much outdoor space, which is part of everyday life for Swiss cows. This is the core message of the new TVC that Jung von Matt/Limmat realized for Swissmilk.
New standard, much sustainability
Part of the campaign is the new sustainable production standard for Swiss milk, which can be awarded with the brand "Swissmilk Green". The brand guarantees that the milk with which the awarded product was produced meets the highest requirements in terms of animal welfare, feeding, regionality and also social aspects.
The spot has been running online and on TV since Monday and will be complemented by an OOH campaign from spring 2021.
Matterhorn is "Poster of the Month
Swissmilk's OOH campaign was currently running with the grass pile in the shape of the Matterhorn. The posters showcase the "mountainous" fresh feed that Swiss cows receive according to the "Swissmilk Green" label. The poster was chosen by APG|SGA as "Poster of the Month" for October.
Responsible at Swissmilk: Stefan Arnold (Head of Marketing), Martin Rüst (Head of Advertising & Key Account), Daniela Schmutz (Advertising Project Manager), Michael Richner (AMS Media). Responsible at Jung von Matt/Limmat: Lorenz Clormann (Creative Direction), Eric Markowski (Text), Benjamin Staudenmann (Art Direction), Tina Bloetjes (Graphics), Philipp Siegenthaler (Strategy), Nina Bachmann, Annika Baur (Consulting), Nick Schoberth (Client Director). Responsible at Jung von Matt/services: Jlona Knopf, Chiara Keller, Pepe Käg (DTP), Fabrizio Rutishauser (image editing). Responsible at Jung von Matt/play: Natascha Imfeld (Art Buying). External partners: Shining (film production), Marco Lutz (direction), Jonathan Heyer, Felix Schregenberger (photography and image editing), Visualeyes (production photography).
