Jung von Matt/Limmat for Die Mobiliar: The pitfalls of technology
In the fall of 2019, Jung von Matt/Limmat produced the first TV commercial for Mobiliar’s umbrella campaign. In the spot, technological innovations become unexpected sources of damage. The central element is—and remains—the well-known «Liebe Mobiliar» style.
The current spot of Mobiliar-Dachkampage, realized by Jung von Matt/Limmat, starts with the well-known introduction "Dear Mobiliar...", which marks the beginning of the description of a damage case.
Voice Assistant on the wrong track
The trilingual TVC shows the pitfalls of modern technology. For example, the helpful voice assistant suddenly becomes evil due to a mistaken activation and wreaks havoc on the neighbors. The spot, which will be broadcast throughout Switzerland from October 14, 2019, will also appear in a special edition for the cold season from the end of November.
New circumstances, tried and tested service
"The voice assistant as a trigger for a claim may seem unusual. But for us, such a claim is quite realistic: new technologies are always a matter of getting used to, and until this habituation is reached, there may be one or two mishaps," says Frédéric Zürcher, Head of Marketing Communications at Mobiliar.
"Working closely with Mobiliar over the past 12 months helps us get as close as possible to the company's DNA and deliver projects that represent Mobiliar and its brand 1:1 - this includes the latest claims challenges," adds Cyrill Hauser, Chief Client Officer at Jung von Matt/Limmat.
Responsible at Mobiliar: Frédéric Zürcher (Head of Marketing Communications); Hanna Poffet, Nicole Bieri (Project Management). Responsible at Jung von Matt/Limmat: Sören Schröder (Creative Direction); Cla Campell, Cenk Korkmaz (Text); Regine Cavicchioli (Art Direction); Merlin Obrero (Graphics); Fiona Gottwald (Consulting); Wolfgang Bark (Executive Director); Cyrill Hauser (Chief Client Officer); Dennis Lück (Chief Creative Officer). Responsible for Stories: Tobias Fueter (Director); Filip Zumbrunn (Cinematographer); Meret Früh (Producer); Yves Bollag (Executive Producer). Responsible at Mediaschneider: Valérie André (Consulting Group Leader); Thomas Kambert (Consulting Group Leader); Silja Achermann (Senior Consultant); Tereza Cerna (Junior Consultant).
