Jung von Matt Limmat for Swissmilk: There's really a lot of grass in Switzerland
In the latest Swissmilk campaign, Lovely and Charles Nguela set out on an expedition across Switzerland as researchers. And they discover: There’s really a lot of grass in Switzerland’s grasslands. An ideal starting point for the dairy industry.
More than two thirds of the agricultural land in Switzerland is grassland. While this grass is not edible for humans, the meadows provide cows with the best fodder for nutrient-rich dairy products. In short: Switzerland is a grassland and therefore ideal for milk production.
This core message is conveyed in the current campaign by Swissmilk and Jung von Matt Limmat. In a wide range of touchpoints - a TV spot, online and social content, and two key visuals played out OOH and DOOH - an enthusiastic Charles Nguela explores the wonders of grassland Switzerland.
The spots are inspired by the legendary animal documentaries of the Briton David Attenborough. Director Nalle Sjöbald and Markenfilm are responsible for the implementation. The key visuals of the campaign were realized using the Tiny Planet effect: Charles and Lovely are thus not only standing on a green field, but on a whole grass planet.
The campaign can be seen throughout Switzerland until the end of September.
Responsible at Swissmilk: Stefan Arnold (Head of Marketing), Martin Rüst (Head of Advertising & Key Account), Daniela Schmutz (Team Leader Basic Campaign / Campaign Manager Sustainability), Ursina Schärer (Project Manager Communication Sustainability). Responsible at Jung von Matt Limmat: Dominique Magnusson, Jacqueline Rufener (Creative Direction), Philipp Klink (Text), Sebastian Danielsson, Luigi Vitello (Art Direction), Sarah Schmidt, Natascha Imfeld (Agency Producing), Romana Peterschmidt (Strategy), Annika Baur (Account Management), Luitgard Hagl (Managing Creative Director and Agency Lead). External partners:inside: Blish: Jessica Kottmeyer (Media Realization), Jana Weber (Account Management), Jlona Kopf (Managing Director). Markenfilm Switzerland: Nalle Sjöblad (Director), Mikael Gustafsson (DOP), Joel Scheidegger (Executive Producer). Visualeyes International: Carioca Studio (Still & Video), Katrin Lohmann (Producer). Ceres Media: Michael Richner, Alessandro Giuliano. Leading actors:inside: Lovely, Charles Nguela.
