Jung von Matt Limmat for Mobiliar: Exuberance with consequences
Once again this year, Mobiliar policyholders will receive payouts from the surplus fund. The amount will now be communicated in the usual humorous «Liebe Mobiliar» style. After all, for some people, the joy of receiving the surplus can have consequences.
Sometimes, when the surprise and joy of really good news is really great, a mishap can occur. This is also the case in the new Mobiliar campaign by Jung von Matt Limmat. A few things get broken in the sheer joy of the surplus fund payout.
The three commercials for the surplus fund are now designed in the usual humorous "Liebe Mobiliar" style. For once, however, the losses are not caused by fateful events or human shortcomings, but by uncontrolled gestures of jubilation. In this way, Mobiliar is once again communicating that it can offer its customers CHF 189 million in premium reductions this year.
When it shakes with sheer joy
This year's surplus fund campaign focuses on two TVCs and an online video. In the online video, a young woman in her car is so happy about the premium reduction that she accidentally presses the horn. In a garage, a mechanic almost drops the car lift controls in disbelief while reading the Mobiliar news. And behind the curtain of a theater, an actress gives free rein to her happiness so exuberantly that she bumps into a lever.
The two TVCs and the online video will be shown in German, French and Italian throughout Switzerland from Thursday and will be accompanied by a broad-based OOH and radio campaign.
Responsible at the Mobiliar: Hanna Poffet and Angéline Willisch (Marketing Communication Managers), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Anouk Karrer (Creative Direction), Luca Schneider, Hansjörg Vögeli (Art Direction), Brian Rossbach, Jessica Gözoglu (Text), Natascha Imfeld (Agency Producing), Benjamin Eugster (Strategy), Fabienne Weidmann, Melissa Diday (Consulting), Tina Mons (Client Service Direction), Stefan Näf (Managing Partner), Wolfgang Bark (Managing Creative Director), Luitgard Hagl (Managing Creative Director). Responsible at Blish: Jana Weber (Project Management), Roman Aebi, Jessica Kottmeyer (Realization), Jlona Kopf (Managing Director). Production: Stefanie Claudia Brand, Frieder Wittich (Director), Björn Knechtel (DoP), Alexander Jurkart (Editor), Südlich-t (Grading/Online), Tonstudio (Jingle Jungle). Responsible at Mediaschneider: Tarek Alfaiech (Media Consultant), Christian Rufener (Managing Director).
