Jung von Matt Limmat continues Mobiliar's profit-sharing campaign
Mobiliar lets its customers share in its success—regardless of their attitude toward insurance or what happened to them last year. In 2022, this remains the central message of the surplus fund campaign, which Jung von Matt Limmat will launch nationwide starting in April as a continuation of last year’s campaign. The campaign features hedgehogs being rescued, paint being spilled, and gear shifts being abused.
For 80 years, customers of Mobiliar have been participating in the company's good business performance with payouts from the surplus fund. In the meantime, the annual payouts amount to millions. These are paid out regardless of what happened to customers in the previous year - which is also the aim of the current campaign.
From successful and less successful projects
Five spots by director Courtney Hoffmann feature hedgehog rescuers, moving professionals and painters* who experience the very normal, sometimes successful, sometimes less successful everyday life. The five spots - two of which will be broadcast as TVC - are the centerpiece of a broad-based campaign that is present on all channels and throughout Switzerland. In addition to the TV and cinema spots, the campaign is accompanied by a broad OOH, DOOH, radio and online presence. "In addition to the commercials, the campaign is particularly captivating due to the prominent quote subjects on phishing emails, bath towels as theft protection and mixed-up bikinis," explains Annette Häcki, Executive Creative Director of Jung von Matt Limmat.
The campaign follows on from the previous year's surplus fund campaign (Werbewoche.ch reported). "Last year's campaign achieved exceptionally good results. That's why we decided to charge the existing concept with new stories and formats and to continue telling the humorous everyday stories this year," says Nicole Bieri, who is responsible for Mobiliar's campaign together with Hanna Poffet.
Responsible at the Mobiliar: Hanna Poffet, Nicole Bieri (Marketing Communication Managers), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Luca Schneider, Jan Theus (Art Direction), Winfried Schneider (Text), Melissa Diday, Tina Mons, Vera Riemeier (Project Management), Annette Häcki (Executive Creative Director), Cyrill Hauser (Chief Client Officer), Dennis Hoffman (Executive Strategy Director). Responsible at Jung von Matt PLAY: Natascha Imfeld (Art Buying & Agency Producing). Responsible at Jung von Matt SERVICES: Chiara Killer, Desirée Lanz, Jlona Kopf (media realization). Responsible at Mediaschneider: Eva Rösner (Digital Consultant), Timo Bendel (Senior Consultant), Janine Nussbaumer (Client Service Director): Responsible at CZAR Film: Courtney Hoffman (Director), Christos Karamanis (Cinematographer), Sandy Blum (Executive Producer), Margo Mars (Lief), Jenni Kuhlmann (Producer), Kathrin Schmoll (Editor), Charlie Herzmann (Post Production) Lucas Pfaff (Online), Great Garbo (Music), Tom Wenger (Sound Studios Z).
