Jim & Jim and Zürich Tourism inspire Swiss excursionists
The Zurich agency Jim & Jim is bringing the diversity of the Lake Zurich region to life for Swiss visitors on behalf of Zürich Tourism. The campaign relies on storytelling, interactive elements and targeted content to position the region as a versatile travel destination.
The campaign presents four different types of excursion, each of which embodies an aspect of the diverse region. Time-out artist Susie stands for relaxation and enjoyment, bucket-list heroine Esther wants to discover the big highlights, experience captain Nick stands for family-friendly adventures and curiosity pioneer Paul explores insider tips and hidden places. These four personas are designed to help users identify with the various experiences in the region and discover their ideal excursions.
Interactive elements and targeted content
The campaign combines video productions with an interactive landing page including a quiz that assigns users to their excursion type. High-quality imagery and static assets ensure a strong visual identity on digital platforms and social media. A competition also offers additional incentives for participation.
Emotions and added value staged digitally
Jim & Jim is responsible for the design and implementation of the content campaign, which uses videos, social media content and playful user guidance to showcase the Lake Zurich region as an attractive excursion destination. The targeted approach to the Swiss target group raises awareness of the destination and encourages interaction with potential visitors.
Responsible at Zürich Tourism: Janine Rupf (Head of Marketing), Andrea Scherrer (Project & Content Manager). Responsible at Jim & Jim: Overall direction: Robin Steiner, project management: Clarissa Crincoli, idea and concept: Melanie Luu, Robin Steiner, Clarissa Crincoli, Carolina Jimenez, Angela Ehrsam, Andrin Buchli, Bianca Stofer, Fabio Emch, on-set production: Robin Steiner, Clarissa Crincoli, Director: Melanie Luu, DOP: Carles Mas Clemente, Gaffer: Barnabas Kelemen, AC: Marc Guerraz, Sound: Diego Reiwald, Photography: Bianca Stofer, Social Media Content: Chiara Hess, Styling, Hair & Make-Up: Kim Joëlle Steiner, Runner: Iocco Cappellari, Art Direction & Graphic Design: Angela Ehrsam, Texting: Florian Schneider, Tobias Imbach, Post-Production: Lea Schnegg, Bianca Stofer, Color Grading: Barnabas Kelemen.
