Jelmoli launches last spring campaign
With its spring campaign, “viva Jelmoli,” the long-established department store aims to bridge the gap between the past and the present and celebrate vitality and aesthetics. The department store will close at the end of 2024.
This spring season is an exceptional one for Jelmoli, as the premium department store is once again able to start the year together with its customers and partners in the usual Jelmoli manner. In 2023, it was announced that the store would continue to operate in a new form and in different hands from 2027 (advertisingweek.ch reported).
Under the motto "Viva Jelmoli", the traditional address on Zurich's Bahnhofstrasse is celebrating the entire store and the vibrancy, abundance and aesthetics that have always characterized Jelmoli. Just in time for the spring awakening, the department store is thus demonstrating: Jelmoli is alive and well and once again invites you to discover the store in all its uniqueness and be inspired.
The story behind Viva Jelmoli
There is a difference of exactly 100 years between the picture from the historic Jelmoli catalog from 1924 and the current spring campaign "Viva Jelmoli", which is inspired by the original picture. The watercolors of the current campaign were painted by hand by the creative team at Jelmoli and build a bridge between the history of Jelmoli and the colorful spring campaign.
With "Make a wish, create a memory", the department store invites you to become part of this collection of moments. Whether it's a night in the department store, a look behind the scenes or celebrating at another event highlight: as a department store, Jelmoli wants to create experiences for customers again last year and is fulfilling selected wishes in a unique campaign. These can be made from now until 30.4.2024 at www.jelmoli.ch/wishes or submitted on site.
On March 21, 2024, Jelmoli will be holding a shopping day throughout the store. The start of spring and the launch of the "Viva Jelmoli" campaign will be celebrated with prizes and promotions.
