Jeff, Mediakanzlei and PRfact declare war on clothing wrinkles
The Braun brand of Kenwood Swiss launches a campaign together with Jeff, Mediakanzlei and PRfact. Under the slogan "Wrinkles are beautiful - just not in clothes", online measures, a social media competition, influencer collaborations, a POS presence and media relations were implemented.
Whether laugh dimples, laugh lines by the eyes or as a sign of aging - wrinkles are beautiful and likeable. In clothes, however, they are undesirable. This was precisely the hook for the campaign for the CareStyle Compact steam ironing stations and the CareStyle 5 and CareStyle 7 pressurized steam ironing stations from Braun. The campaign basically wants to put people and emotions in the foreground.
The basis for this was a photo shoot that focuses on the wrinkles of the models and influencers. The influencers use the photos for their own channels. The remaining portrait images will be seen at the POS as well as in the social media competition and the online media campaign.
Responsible at Braun / Kenwood Swiss: Marc Vollenweider (Senior Brand Manager). Responsible at Jeff: Stefanie Dell'Orto (Senior Project Manager). Responsible at Mediakanzlei: Pascal Fröhli (Media Consultant). Responsible at PRfact: Tirza Ledermann (Influencer and Social Media Specialist), Silvana Zollinger (PR Consultant). Photographer: John Diboky.
