Jeff thinks: Davos Klosters is sharper than you
In the current campaign marking the start of the winter season, Jeff showcases the Davos-Klosters ski resorts at their very best.
Just in time for the start of the season, Jeff conceived and realized a multichannel campaign for the destination Davos Klosters under the motto "Sharper than you". This plays with the trend of perfect self-staging on social media with a wink - and literally puts the focus on what is actually exciting in the picture: the incredibly attractive mountains and slopes of the Grisons destination Davos Klosters.
The campaign plays across on- and offline channels, such as posters, digital out of home, animated banners, YouTube pre-roll ads, and social media posts and stories. In addition, a collaboration with several influencers was created, who - as undisputed masters of modern self-portrayal - can for once direct the focus of their selfies not on themselves, but only on the simply even sharper Davos landscape.
Responsible at Destination Davos Klosters: Roger Manser (Head of Marketing & Sales), Samuel Rosenast (Head of Communications), Franz Thomas Balmer (Deputy Head of Communications), Remy Horn (Marketing/Product Manager), Carmen Wenger (Social Media Manager); Responsible at Davos Klosters Bergbahnen: Martina Walsoe (Head of Product Design, Marketing & Events). Responsible at Jeff: Rebecca Collins (Project Management), Laura Haas (Art Direction), Peter Day (Creative Direction), Davide Maligno (Motion Production & Photography).
