James makes the difference for Swiss mineral water producers

How do you advertise the differences between natural mineral water and tap water - without a lot of boring talk? The best way is to be creative and, of course, a little different. That's why James Natürlichanders.ch was launched. The first associated campaign subject, including a teaser motif, was already used in various gastronomy magazines in the summer and can now also be seen in major cities such as Zurich, Bern and Basel. The principle behind it: First irritate, then inform. On the campaign page itself, there is not only exciting information on the topic, but also a year's supply of mineral water to be won in the mineral water quiz.

The "Naturally different" campaign was initiated by the Association of Swiss Mineral Springs and Soft Drink Producers (SMS). Its tasks include representing the interests of member companies such as Aproz, Nestlé Waters and Allegra Passugger and maintaining a constant dialog with the media and authorities.

James has been working for the client since 2014 and won a pitch against several agencies in the run-up to this campaign.