"Jack Nicholson" speaks sellout ads

Radio advertising is being used as the lead medium for the tactical and fast-acting campaign to promote Škoda's various ongoing fall promotions. At drive time, a spot is currently being broadcast nationally, dramatizing the fact that these savings offers will not be available for long and that now is the time to opt for the 15-fold price-performance winner.

In the German version, this is impressively done by a voice that has already sent a shiver down the spine of everyone: Joachim Kerzel. He is better known as the dubbing voice of Dustin Hofmann, Dennis Hopper, Harvey Keitel, Jean Reno, Antony Hopkins and Jack Nicholson. Adequate voices were found for the voice adaptations.

For the accompanying visual media, a stopper idea was developed, which irritates with the rotated or spinning headline and implements the promotional offer with a charming twist and yet with a high-quality appearance. This is used in ads, online banners and social media.

Responsible at Škoda: Jeannine Micheli (Head of Marketing), Tamara Werfeli (Team Leader Marketing Communication). Responsible at DD Com: Daniel Müri (overall responsibility, CCO), Florian Brand (Creative Director), Olivier Kälin (Art Director), Martin Rüegg (Text), Remo Christen (Consulting), Tobias Koenen (Head of Digital), Meret Steiner (Social Media), Werner Kim (DTP), Debora Raimondi (Image Editing), NJP Studios (Production Radio Spots).