IWC Schaffhausen and Scholz & Friends Berlin continue "Born of a Dream
IWC Schaffhausen and Scholz & Friends Berlin are continuing the campaign that began in July and are launching the second part of the short film project «Born of a Dream.».
July saw the launch of the first part of the elaborate short film project "Born of a Dream," which puts the lifelong dream of US football legend and IWC brand ambassador Tom Brady into cinematic perspective.
The second part, "A Man of the Future," is about IWC founder F.A. Jones, played by Hollywood actor James Marsden. As a watchmaker from Boston, F.A.Jones stands his ground against all odds and ultimately follows his dream of manufacturing watches in Switzerland using American production technology.
Content campaign provides deeper insights
Beyond the two new parts of Born of a Dream, an interactive content campaign was created that allows viewers to dive even deeper into the stories and dreams of Jones and Brady. An elaborate web special features over 30 minutes of interviews with Tom Brady as well as interesting facts about the life's work of IWC founder F.A. Jones.
As with the first part, "A Man of the Future" was directed by Dane Rune Milton and produced by Who's mcqueen pictures, Zurich. The web special was realized by Artificial Rome.
Responsible at IWC Schaffhausen: Franziska Gsell (Chief Marketing Officer); Maurice Moitroux (Head of Advertising, Media & Digital); Christian Knoop (Creative Director); Nicholas Schmidt (Head of Brand Creation); Tom Scheuring (Strategic Brand Planner); Caroline Spoerry (Project Manager); Daniela Berther (Producer). Responsible at Scholz & Friends Berlin: Robert Krause (Managing Director); Jörg Waschescio (Group Creative Director); Janin Brauer (International Account Director); Leonardo Valadao, Nathalie Poets, Alannah Stritch (Creatives); Janice Kretschmer (Account Management); David Voss, Daniel Klessig, Jan Lagowski, Thomas Griesbach (FFF); Kerstin Mende (Art Buying). Production: Who's mcqueen Zurich. Director: Rune Milton Olsen. DOP: Paul Meyers. Executive Producer: Clemens Petersson. Producer: Niels Kau. Editor: Adam Nielsen, Emil Gundersen. Post Production: Mikael Balle, Alexander Schepelern (Copenhagen Visual Effects). Sound Design: Kevin Koch. Music: Jonas Larsen & Anders Vesterdahl.
