IP-Suisse farmers perform better according to TV spot by Rod Kommunikation
Farming is hard work - sustainable farming is even harder. The TV commercial designed by Rod shows how much passion, muscle power and conviction goes into the environmentally friendly IP-Suisse products and builds a bridge to the population.
IP-Suisse is an association of 18,500 farmers who produce food for Swiss households in an environmentally friendly and animal-friendly way. The new TV commercial designed by Rod Kommunikation is intended to bring the Swiss population and IP-Suisse farmers closer together emotionally and explains how the farms can be supported.
The commercial deliberately distances itself from clichéd farmer advertising and avoids an embellished depiction of work on a farm. Instead of a sunny day on a small farm in the middle of the Swiss mountains, the commercial depicts the exhausting everyday life on a real IP-Suisse farm in the midlands.
A special campaign is being advertised so that Swiss people can come into contact with the reality of an IP-Suisse farmer. Interested parties can now lend an IP-Suisse farmer a hand on his farm for a day, help him with his arduous work and see with their own eyes how much heart and soul goes into a farm that spans generations. If you are looking for an easier way to support and environmentally friendly food, choose an IP-Suisse product the next time you go shopping.
Responsible at IP-Suisse: Andreas Stalder, Fritz Rothen, Marcel Schenk. Conception, creation and realization: Rod Communication. Producer: Onfilm, Michèle Seligmann, Director: Marc R. Wilkins, DoP: Filip Zumbrunn, VFX/3D: Online Video, Casting: Aurora Jouffroy- Brandtner, Edit: Marko Strihic, Sound Design: Peter Bräker, Music: Balz Bachmann, CI/CD Design: Brenneisentheiss Communications; Actors: Yves Raeber, Media planning: Mediatonic.
