Integral & Leuenberger realizes opening campaign for Coop Löwenberg
The Biel-based agency Integral & Leuenberger is responsible for all communications related to the opening of the new Coop Löwenberg shopping center in Murten.
Since the completion of the shopping center's shell construction, the agency has been responsible for all marketing communications. Accordingly, CI/CD work was carried out for the Löwenberg center, the communication strategy for the opening was developed and the events for VIPs and the public were organized. The focus was on a family-friendly opening theme and the strong involvement of regional associations and institutions.
In addition to the necessary PR activities, Integral & Leuenberger accompanied the opening with marketing communications that included advertisements, posters, bus hangers, television and radio spots.
With the addition of Löwenberg, Integral & Leuenberger's portfolio now includes four Coop shopping centers, which are managed by the agency and are used for various roadshows and events throughout the year.
Cutting the ribbon at the opening ceremony: Joos Sutter, Chief Executive Officer of the Coop Group, Christian Brechbühl, Murten Municipal Councillor, Christian Coppey, Head of Coop Real Estate Management, Stefano Alberucci, Head of Coop Sales Region Bern, and René Spori, Head of EKZ Pool Bern (from left to right)
