Instagram pictures for TGV Lyria
Havas Genève is creating a campaign for TGV promoting its new «Hi-Five» offer for young travelers.
The TGV-Lyria rail company is promoting its new "Hi-Five" offer. The target group for this new package is young people under the age of 26. By traveling in groups of 3, 4 or 5 people, they benefit from special preferential fares within Switzerland and France. In the course of this, TGV-Lyria has again decided to cooperate with Havas. The two have already been working together since 2008. Havas was entrusted with the development of the entire campaign, which included both the naming and the conception up to the launch of the offer, as well as digital measures. The name "Hi-Five" is universal, understandable in all languages and up-to-date. Images of the young travelers via Instagram are used for the campaign.
Responsible at Havas Genève: Gabriel Mauron (creative director); Simeon Brandner (art director); Thibaud Genevois (conception); Alexis Mouthon (consulting).
