Inhalt und Form and Telesuisse show news from here
Regional news is everywhere: The Telesuisse Association is launching a national image campaign for its 14 regional stations.
The Zurich-based creative agency Inhalt und Form has launched a national generic campaign on behalf of Telesuisse - the association of regional television broadcasters in Switzerland. The campaign has the motto "News from here" and focuses on the proximity, credibility and relevance of regional reporting. The aim is to strengthen the image of regional broadcasters and their perception as an important element of society.
The focus is on the simple but powerful realization that news doesn't just happen in the federal government, but also right on our doorstep. Whether it's local politics, culture, the bizarre or scandals - what happens in our own environment affects people directly. This idea is implemented in the TV commercial with a clear visual concept: a red arrow with the headline "News from here" marks important and unusual events in various scenes - from machinations in the community center, the waste desert after a festival to the record-breaking pumpkin in the allotment garden. The message is clear: regional news is everywhere. And the regional broadcasters report on it quickly, informatively and in a modern way.
"Our regional stations put their heart and soul into journalism. This campaign honors this and underscores the mission of the TELESUISSE stations: Regio-TV not only provides local news, but also fulfills an important journalistic function, especially in times of fake news and global media crisis - close to the population, credible and relevant"says André Moesch, President of Telesuisse.
The campaign will be played out across all channels and is intended not only to activate existing viewers, but also to appeal to new target groups. From August 25, 2025, the campaign will be seen and heard throughout Switzerland on TV, radio, print and online.
Responsible at Telesuisse: André Moesch (President Telesuisse), Marcello Del Zio (Vice President Telesuisse, Marc Friedli (Managing Director Telesuisse), Dominique Lammer (Telesuisse Board), Florian Wanner (Head of REM at CH Media, Member of the Executive Board), Nicole Fuchs (Head of Corporate Marketing and Branding at CH Media), Sabrina Mock-Marty (Head of Marketing and Branding REM at CH Media), Nathalie Enseroth (Head of Advertising & Branding REM at CH Media) Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Senior Art Director), Manuel Schnoz (Art Director), Dario Brazerol (Copywriter), Bettina Righetto (Group Account Director), Corina Diaz (Graphic Designer) Production: Photo & moving image - Mysticism SA:
Jérôme Scherly (project manager), Raoul Mercier (director, special effects, film editor), Arno Binggeli (cinematographer), Guillaume Paroz (lighting design, film editor), Aurèle Paroz (photography, graphics) Radio - CH Media: Marietta Schröpel (Producer)
