Content and Form and Import Parfumerie present "The Member Club
Import Parfumerie's "The Member Club" has been in existence since June. Inhalt und Form is responsible for the strategy and appearance of the customer club.
In addition to a welcome gift, members of the customer club can find the latest beauty trends, receive special discounts and take part in exclusive beauty events. The Member Club" combines customer-oriented sales promotion and gamification - the three member statuses bronze, silver, and gold each grant access to different benefits - under one roof, thus adding a customer loyalty tool to Import Parfumerie's range of products.
In collaboration with Inhalt und Form, the Import Parfumerie team strategically developed "The Member Club" and designed its appearance. To this end, the Zurich agency provided everything for the launch day on August 31, 2019 with an Instagram campaign, prominent beauty bloggers, POS measures, advertisements, in-store spots, newsletters, various banners and specially produced store material.
Responsible at Import Parfumerie: Michael Susta (Corporate Manager Import Parfumerie); Sandra Irniger (Head of Marketing); Patrick Benz (Head of Online); Marina Gantenbein (Project Manager Marketing); Juliane Klincke (CRM Marketing Specialist); Carmen Sburlino (Online Manager). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (ECD); Eveline Mathis (Project Management); Nadine Michel (Project Management); Bodo Nuber (Digital Consultant); David Hugentobler (Creative Director); Gianin Walter (Graphics); Yannick Lippuner (Text); Franco Tettamanti (Photo & Video Material).
