Beautox - the most beautiful poison since there was thirst
Beautox—the most beautiful poison since thirst was invented. The creative agency Inhalt und Form is developing the branding for the new Swiss water in a can.
Thirst is the enemy. Beautox is the answer—the new Swiss water in a can.
The name Beautox is a double provocation: It combines Botox—the synonym for short-lived beauty—with “eau,” the French word for water. A toxically good play on words for a product that stylishly quenches thirst while being gentle on the body, skin, and environment. And the Beautox logo conveys a message as well. It depicts a determined female warrior riding a charging wild boar—holding an oversized syringe filled with pure water, ready to deliver the final blow against thirst.
The Zurich-based creative agency Inhalt und Form has created a beverage brand that takes a tongue-in-cheek and bold stance against the monotony of the water industry. Bottled in stylish aluminum cans instead of environmentally harmful PET, Beautox stands for a sustainable lifestyle without compromise. The entire branding—including the name, logo, and visual identity—was developed by the agency based in Zurich’s 5th district.
Beautox is the purest Swiss Alpine water with plenty of character. «The idea was to redefine water—in a provocative, smart way that makes a statement. And at the same time, to create an alternative to the countless generic water brands that have nothing to say, either visually or in terms of substance,» says Samuel Cid, founder of Beautox.
On our newly launched website and Instagram channel, we invite thirsty souls to immerse themselves in the world of Swiss Alpine water. Beautox is ready for the Swiss market—ready to quench thirst and put an end to design indifference at the same time.
Person in charge at Beautox: Samuel Cid (founder). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Mato Bilic (Motion Designer), Corina Diaz (Trainee Graphic Designer), Dario Brazerol (Copywriter), Daniel Belser (Head of Media Publishing), Hans Rafael Meier (Senior Consultant & Strategist), Asha Dobler (Project Manager).
