Content and form and Baloise celebrate the mothers
During Family Month in May, Baloise, Inhalt, and Form are helping mothers secure their financial future.
May is all about family with Mother's Day and Family Day. This is also the case at Baloise. Especially women in families who are in different phases of life and must not lose sight of their financial security.
In the course of this, Iundf Creative Agency, together with Iundf Media, created a campaign for Baloise that positions Baloise as a reliable partner for women in families in the areas of insurance and pensions in an emotional and humorous way.
Under the motto "We have your pension provision in mind", women are portrayed who are fully committed to their everyday family life. To ensure that they do not lose sight of their own pension and insurance needs, Baloise provides them with expert support and helpful information and investment tips.
The campaign was played out on social media throughout the month of May and was shown as OOH in German-speaking Switzerland.
Responsible at Baloise: Nathalie Biedert (Campaign Manager), Noemi Mächler (Content Manager), Dominique Bertallo (Project Manager), Sabine Meyer-Sklenar (Product Owner). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Lukas Tauss (Senior Art Director), Dario Brazerol (Junior Copywriter), Stefanie Hager (Project Manager), Andreas Bartneck (Head of iundf Media).
