Content and form enters the second wave with Brack.ch
In the second phase of its branding campaign, the online store Brack.ch showcases even greater diversity and even more emotion. Inhalt und Form is once again responsible for the campaign's execution.
The second wave of Brack.ch's image campaign aims to convey once again that the online store delivers more than just products. In the second wave of the campaign, the view into the everyday lives of Swiss people can be experienced in the middle of nature, just in time for summer. Brack.ch has the right products for every terrain, as shown in two key visuals and three commercials that will be shown on TV and online.
The second wave of the image campaign has been running in German- and French-speaking Switzerland since Monday. The three commercials are being shown on television and online on social media and YouTube and have also been adapted for DOOH. The key visuals are spread across a large area in the form of OOH and two megaposters in Lausanne and Zurich main stations, and are also displayed as online banners.
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Olivier Pasche (Head of Marketing Creation), David Waltenspül (Brand Manager), Corina Buchelé (Graphics & Design), Seraina Gemperli, Gabriela Hagenbuch, Kevin Roth (Photography), Franziska Dowitad (Translation Management), Niklaus Schlumpf and Michael Suter (Video Producers). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Art Director), Dario Brazerol (Junior Copywriter), Stefanie Hager (Project Manager), Fabiana Paschini (Project Manager), Production: Soha Film, Jan-Eric Mack (Director), Jan Mettler (DoP), Patrizia Jaeger (Styling), Robin Fessel (Set Design), Simon Gutknecht (Editor), Roger Sommer (Colorist), DubDub (Sound Studio), Sabine Müller (Production Coordination), Rudi Haller (Executive Producer), Jonathan Heyer (Photographer).
